Guranteed Universal Life Landscape Q3 2020

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Guranteed Universal Life Landscape Q3 2020

With continued low interest rates and muted client engagement in 2020, the Guaranteed Universal Life (GUL) space has become smaller and more competitive due to either premium rates or process enhancements, and sometimes both.

We have take a cross-section of the GUL landscape to see who the top companies are in the space as it relates to premium.  Below is a quick top 3 list for GUL and attached is the full listing.  This specifically only references Guaranteed to 121 products without riders.

Male Age 50, $500k Face Amount, Colorado

  1. American National
  2. Sagicor
  3. Protective Life
  4. Nationwide
  5. PacLife Promise

GUL Spreadsheet 50M

50M - Colorado - $500k - Preferred NT
Carrier & ProductInitial Death BenefitInitial Annual PremiumTarget PremiumGtd. Years
AG - American General Secure Lifetime GUL 3$500,000$5,942$4,90081
American National
Signature Guaranteed Universal Life
$500,000$5,062$4,91071
Cincinnati Life - LifeSetter Flex UL$500,000$6,785$6,79071
Columbus Life Insurance Company Voyager 2018$500,000$5,998$6,11070
Lincoln Financial Group LifeGuarantee UL (2019)-05/11/20$500,000$8,229$8,38576
Nationwide
Nationwide No-Lapse Guarantee UL II (New)
$500,000$5,462$5,73270
North American - Custom Guarantee (Gen 9)$500,000$6,468$5,00570
North American - Protection Builder IUL$500,000$6,448$5,81571
Pacific Life - PL Promise PL Promise Guaranteed UL$500,000$5,524$4,83070
Principal National Life Universal Life Protector V$500,000$6,042$5,89071
Protective Life
Protective Advantage Choice UL (12/19)
$500,000$6,420$5,47571
Protective Life
Protective Lifetime Assurance UL
$500,000$5,394$5,39471
Sagicor - Sage NLUL$500,000$5,202$5,20271
Symetra Life Insurance Company UL-G 7.0$500,000$6,071$6,42470

 

Male Age 60, $500k Face Amount, Colorado

  1. American National
  2. Protective Life
  3. Nationwide
  4. Sagicor
  5. PacLife Promise

GUL Spreadsheet 60M $500k

60M - Colorado - 500k - Preferred NT
Carrier & ProductInitial Death BenefitInitial Annual PremiumTarget PremiumGtd. Years
AG - American General Secure Lifetime GUL 3$500,000$9,695$8,20071
American National
Signature Guaranteed Universal Life
$500,000$8,420$8,17561
Cincinnati Life - LifeSetter Flex UL$500,000$11,354$11,36060
Columbus Life Insurance Company Voyager 2018$500,000$10,037$10,22560
Lincoln Financial Group LifeGuarantee UL (2019)-05/11/20$500,000$11,444$11,69566
Nationwide
Nationwide No-Lapse Guarantee UL II (New)
$500,000$8,894$9,24260
North American - Custom Guarantee (Gen 9)$500,000$10,981$8,33060
North American - Protection Builder IUL$500,000$11,323$9,730
Pacific Life - PL Promise PL Promise Guaranteed UL$500,000$9,298$7,97060
Principal National Life Universal Life Protector V$500,000$10,088$9,82561
Protective Life
Protective Advantage Choice UL (12/19)
$500,000$10,338$8,72061
Protective Life
Protective Lifetime Assurance UL
$500,000$8,634$8,63461
Sagicor - Sage NLUL$500,000$8,925$8,92560
Symetra Life Insurance Company UL-G 7.0$500,000$10,089$10,74360

 

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